Beyond Disruption

The sequel to the best-selling Adweek book, Disruption, this book shows the wider application of the concept as it affects vision, strategy, creativity and media marketing. Jean Marie-Dru describes disruption as a universal language of change that allows advertisers from all over the world to form a common strategy. In this book, Dru explores the wide-reaching ramifications of disruption: for instance, how disruption can be seen at work in emerging, rebellious or unreceptive markets; how disruption can transform vision into insight; how disruption can affect communication and lead to cross-fertilization of ideas; how disruption relates to design; examples of disruptive companies and campaigns; and how disruption can lead to connectedness.

ISBN	0471218995	Pages	304
ISBN13	9780471218999 (What's this?)	Volumes	1
Publisher	John Wiley and Sons Ltd	Weight (grammes)	712
Imprint	John Wiley & Sons Inc	Published in	New York
Format	Hardback	Series title	Adweek Books
Publication date	16 May 2002	Height (mm)	234
Library of Congress	2002280694	Width (mm)	163
DEWEY	659.1	Spine width (mm)	26
DEWEY edition	DC21	Academic level	Undergraduate, Postgraduate, Professional / Scholarly

	Introduction by Jean-Marie Dru	19
	Seven Disruption Stories	29
1	America, the Disruptive Brand by Cindy Scott and Tom Carroll	45
2	Disruptive Organizations by Anne Charbonneau	53
3	Disrupting Marketing Conventions by David Hackworthy and Ian Leslie	61
4	First Impressions by Neil Dawson	79
5	State of the Art by John Hunt and Marie Jamieson	87
6	Workshops by John Hunt and Marie Jamieson	107
7	Tools by Fiona Clancy	129
8	Disruption across Disciplines by Gavin Hilton and Alastair Maclean	147
9	Street-Level Disruptions	161
10	Tactile Disruptions by Louis Gavin	171
11	Disruption On-line by Heather Albrecht and Neil Lawrence and Paul Worboy	179
12	Disruption, Interruption, Permission by Laurie Coots	189
13	Disruptive Media Planning by Monica Karo	199
14	Disruption in Political Advertising by Trevor Beattie and Rob Alexander	205
15	Disruption in Emerging Markets by Gavin Heron and Sandip Mahapatra	213
16	The Luxury of Disruption by Adam Stagliano	225
17	Insights by Richard Monturo	245
18	Connections by Nick McLean	259
19	A New Business Model by Robert Birge and Damian O'Malley	273
	Conclusion by Jean-Marie Dru	287
	Index	298

"...this excellent book..." (Electronic Commerce Guide, 13 July 2002) Named the Must Read Marketing book (Campaign, 27 September 2002) "...book of the week..." (The Sunday Times, 13 October 2002) the book is a whirlwind ride packed full of ideas and genuine insights (Marketing, 9 January 2003) "...Marketing Mix: Book of the week...the book is a whirlwind ride packed full of ideas and genuine insights..." (Marketing (WWW), 11 February 2003)

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