Big Book of E-Commerce Answers

Managers need to manage. In e-commerce the "techies" far too easily pull the wool over their eyes. The alternative to building knowledge is to have the technical people, advertising agencies or marketing departments making the business decisions that would normally be the sole responsibility of the front-line manager. This book puts the control back where it belongs. No commercial enterprise can be without an effective web presence but to be effective as a business activity, business managers need to be able to produce a robust and viable e-commerce strategy. This book helps the reader plan and operate a well-founded e-commerce operation, whilst suggesting ways in which to make the best use of technology to improve productivity and reduce costs. The Big Book of e-Commerce provides a clear understanding of how the Internet, investment in technology and e-commerce work. In plain, it is a book aimed at those more interested in web profits, than web prophets.

ISBN 0273656287   Pages 320 ISBN13 9780273656289 (What's this?)   Volumes 001 Publisher Pearson Education Limited   Weight (grammes) 898 Imprint Prentice-Hall   Published in Harlow Format Paperback   Height (mm) 234 Publication date 11 Oct 2001   Width (mm) 156 Library of Congress HF   Spine width (mm) 17 DEWEY 380.102854678   Academic level Professional / Scholarly DEWEY edition DC21

		Key Questions (and Answers)
Sect. 1		The Internet Opportunity and Pitfalls
Sect. 2		Tools and Techniques for Success
Sect. 3		Questions that Only you Can (and Must) Answer to Optimize Results
Sect. 4		The Big Decision - Why Go Online?
Sect. 5		Marketing your Website
Sect. 6		The Market in Brief
Sect. 7		Planning your Internet Strategy and Tactics
		Glossary
		Appendix
		Index

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