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ISBN: 9781107004344 - Big-Time Sports in American Universities
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Big-Time Sports in American Universities

The Reign of Commercial Sports in American Universities

Charles T. Clotfelter

ISBN: 9781107004344
Format: Hardback
Publisher:Cambridge University Press
Also available as an eBook


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This book shows that big-time sport has become an important part of what many American universities do and value.

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For almost a century, big-time college sport has been a wildly popular but consistently problematic part of American higher education. The challenges it poses to traditional academic values have been recognized from the start, but they have grown more ominous in recent decades, as cable television has become ubiquitous, commercial opportunities have proliferated and athletic budgets have ballooned. Drawing on new research findings, this book takes a fresh look at the role of commercial sports in American universities. It shows that, rather than being the inconsequential student activity that universities often imply that it is, big-time sport has become a core function of the universities that engage in it. For this reason, the book takes this function seriously and presents evidence necessary for a constructive perspective about its value. Although big-time sport surely creates worrying conflicts in values, it also brings with it some surprising positive consequences.
 
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