Black Tie Optional

"I wish I had this invaluable book when I was helping plan fundraisers in the past. My life would have been easier, and our bank account healthier. Don't torture yourself: get this book, follow its advice and be a hero!" - Richard B. Stolley, Senior Editorial Adviser, Time, Inc. Founding Editor, "People magazine". "Black Tie Optional" is anything but an optional read. This step-by-step guide on how to strategize and execute a successful fundraiser is essential to anyone considering how best to tackle the complicated world of event planning. "Black Tie Optional" is the archetypal roadmap for those undertaking the rewarding yet overwhelming journey of successful fundraising. An absolute must read!" - Cathy Elkies, Senior Vice President and Charity Auctioneer, Christie's. "Harry Freedman knows how to plan an event. He has it down to an art. " - World-renowned artist Peter Max. Regardless of the kind of big event your organization has planned for its next fundraiser, everything you need to know and do is in this thorough and essential handbook. Now in a Second Edition, "Black Tie Optional" demystifies the process and makes it as easy as possible to have a successful event that generates money as well as new supporters. Authors and industry experts Harry Freedman and Karen Feldman cover all the angles and show you how to: decide on the best kind of event for your organization; select the best location and date for your event; develop budgets; reach and book celebrities; create invitations and get publicity; set ticket prices; and, organize and motivate your committees. This handy, how-to manual takes you step by step through the entire process of selecting and producing simple and complicated events and arms you with all the information you need, including practical advice, real-world examples from actual events, summary checklists, and worksheets. "Black Tie Optional" is destined to become your dog-eared blueprint for making money and allies in the name of your cause.

ISBN	0471703338	Pages	240
ISBN13	9780471703334 (What's this?)	Volumes	1
Publisher	John Wiley and Sons Ltd	Weight (grammes)	524
Imprint	John Wiley & Sons Inc	Published in	New York
Format	Hardback	Height (mm)	240
Publication date	20 Feb 2007	Width (mm)	163
Library of Congress	HV	Spine width (mm)	22
DEWEY	658.15224	Academic level	Professional / Scholarly
DEWEY edition	DC22

Ch. 1	Choosing the right event	1
Ch. 2	Money matters	33
Ch. 3	Who's in charge?	51
Ch. 4	Committees and commitments	71
Ch. 5	Other people's money	83
Ch. 6	On location	95
Ch. 7	Food, glorious and otherwise	105
Ch. 8	Auctions and other profit boosters	127
Ch. 9	Reaching for the stars	145
Ch. 10	The media and the message	155
Ch. 11	The final countdown	169
Ch. 12	After words	175
Ch. 13	Tools of the trade	183

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Harry A. Freedman, Karen Feldman

John Wiley and Sons Ltd