The BlackBerry has revolutionized not only the way people do business, but also the way people communicate. Invented by a once-small Canadian company, Research in Motion, it now garners over a million new subscribers every month, in over 150 countries. With a market capitalization of $43 billion dollars, RiM has an annual growth rate of 84%. For busy executives it is a crucial business tool, enabling one to be on email anywhere, any time. For the younger generation, in their twenties or even teens, a Blackberry has become a must-have style accessory to rival the iPod or iPhone. Barack Obama refused to give up his on becoming President of the USA. It has even spawned a nickname, "Crackberry", to mock those users so wedded to their device that they must check it obsessively, and a new form of repetitive strain injury, where chronic over-users develop intense pain in both thumbs. With thousands of hours of interviews with people close to the company, including unprecedented access to company founders Jim Balsillie & Mike Lazaridis (they are writing the foreword), award-winning business writer Rod McQueen has crafted an arresting narrative telling this incredible story. Rod McQueen is a technology and business journalist based in Canada.
| ISBN | 1845135741 | | DEWEY edition | DC22 | | ISBN13 | 9781845135744
(What's this?) | | Pages | 320 | | Publisher | Aurum Press Ltd | | Published in | London | | Imprint | Aurum Press Ltd | | Height (mm) | 234 | | Format | Hardback | | Width (mm) | 153 | | Publication date | 25 May 2010 | | Academic level | General | | DEWEY | 338.761004165 | |
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