As a product of a generation that has been sold to since birth, Neil examines the social, historical, economic and psychological ways in which brands have gripped our society, as well as documenting his personal trials and tribulations as he tries to live a life without brands. How will he cope without a hit of his Crackberry? Will he feel naked without his Nike, Gucci, and, of course, Marlboro? How do you make our own toothpaste?
| ISBN | 1841959871 | | DEWEY edition | DC22 | | ISBN13 | 9781841959870
(What's this?) | | Pages | 256 | | Publisher | Canongate Books Ltd | | Published in | Edinburgh | | Imprint | Canongate Books Ltd | | Height (mm) | 214 | | Format | Paperback | | Width (mm) | 135 | | Publication date | 06 Sep 2007 | | Academic level | General | | DEWEY | 306.3 | |
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