Branded

An incisive expos of the underhanded advertising initiatives that target teens-and an exploration of their disturbing consequences. Generation Y has grown up in an age of the brand, bombarded by name products. In Branded, Alissa Quart illuminates the unsettling new reality of marketing to teenagers, as well as the quieter but no less worrisome forms of teen branding: the teen consultants who work for corporations in exchange for product; the girls obsessed with cosmetic surgery who will do anything to look like women on TV; and those teens simply obsessed with admission into a name-brand college. We also meet the pockets of kids attempting to turn the tables on the cocksure corporations that so cynically strive to manipulate them. Chilling, thought-provoking, even darkly amusing, Branded brings one of the most disturbing and least talked about results of contemporary business and culture to the fore-and ensures that we will never look at today's youth the same way again.

ISBN 0738208620   Pages 247 ISBN13 9780738208626 (What's this?)   Volumes 1 Publisher The Perseus Books Group   Weight (grammes) 286 Imprint Perseus Books   Published in Reading, MA Format Paperback   Height (mm) 210 Publication date 29 Jan 2004   Width (mm) 140 Library of Congress HD69.B7   Spine width (mm) 18 DEWEY 658.8340835   Academic level Undergraduate, Postgraduate, Professional / Scholarly, General DEWEY edition DC21

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