Building Findable Websites

This is not another SEO book written for marketing professionals. Between these covers you'll find practical advice and examples for people who build websites aiming to reach their target audience. Each chapter will introduce you to best practices and fresh perspectives on how to accomplish these simple, yet indispensable goals: * Help more people find your site* Help users find content within your site* Encourage return visitsThe path this book travels through the villages of Web standards, accessibility, and contemporary technologies like Ajax, APIs, Flash, and microformats. You'll find the big ideas behind these technologies and real world examples, illustrating that you don't have to compromise the user experience to create search engine friendly, findable websites. Although this book illuminates a broad range of findability strategies, one common theme pervades: Web standards + compelling content = improved findability = more successful sites You'll find even more findability guidance on the book's companion website (http://buildingfindablewebsites.com) including 5 bonus chapters.

ISBN 0321526287   Pages 264 ISBN13 9780321526281 (What's this?)   Volumes 1 Publisher Pearson Education (US)   Weight (grammes) 448 Imprint New Riders Publishing   Series title Voices That Matter Format Paperback   Height (mm) 232 Publication date 13 Feb 2008   Width (mm) 191 Library of Congress TK5105   Spine width (mm) 14 DEWEY 006.7   Academic level Tertiary education DEWEY edition DC22

		The Companion Website
Ch. 1		Introducing Findability		1
Ch. 2		Markup Strategies		11
Ch. 3		Server-Side Strategies		49
Ch. 4		Creating Content that Drives Traffic		79
Ch. 5		Building a Findable Blog		123
Ch. 6		Adding Search to Your Site		151
Ch. 7		Preventing Findability Roadblocks		179
Ch. 8		Bring Traffic Back With a Mailing List		213
Ch. 9		Putting Findability Into Practice		233
		Index		241

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