Business Research Methods

Business Research Methods 2/e provides essential guidance on the practice of business research and how to carry out a small-scale research project or dissertation for the first time. It offers an encyclopaedic introduction to the core concepts, methods, and values involved in doing business research, from formulating research questions, reviewing the literature, and designing a questionnaire to carrying out data analysis and presenting research results. The strengths and weaknesses of each research method are examined to help students choose an appropriate methodology, and the wider philosophical issues and ethical controversies that affect business research are discussed to help students make informed research decisions. Importantly, the book examines in depth the distinction between quantitative and qualitative research techniques and how and when they should be used, and marries theoretical issues with topical case examples from a number of work-related fields (such as management, strategy, and marketing). It has also been comprehensively updated to reflect the growing use of the internet as a source of data and medium for conducting research, and places new emphasis on the student experience of research by relating the activities of real student researchers back to the research process.

ISBN 0199284989   Pages 824 ISBN13 9780199284986 (What's this?)   Volumes 1 Publisher Oxford University Press   Weight (grammes) 1562 Imprint Oxford University Press   Published in Oxford Format Paperback   Previous ISBN 9780199259380 Publication date 15 Mar 2007   Height (mm) 246 Library of Congress 2007277607   Width (mm) 190 DEWEY 658.4034   Spine width (mm) 34 DEWEY edition DC22   Academic level Professional / Scholarly

1		Business research strategies		3
2		Research designs		38
3		Planning a research project and formulating research questions		74
4		Getting started : reviewing the literature		93
5		Ethics in business research		126
6		The nature of quantitative research		153
7		Sampling		179
8		Structured interviewing		200
9		Self-completion questionnaires		239
10		Asking questions		257
11		Structured observation		280
12		Content analysis		301
13		Secondary analysis and official statistics		324
14		Quantitative data analysis		347
15		Using SPSS for Windows		375
16		The nature of qualitative research		401
17		Ethnography and participant observation		439
18		Interviewing in qualitative research		471
19		Focus groups		509
20		Language in qualitative research		529
21		Documents as sources of data		553
22		Qualitative data analysis		578
23		Computer-assisted qualitative data analysis : using NVivo		602
24		Breaking down the quantitative/qualitative divide		625
25		Mixed methods research : combining quantitative and qualitative research		641
26		Internet research methods		660
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