Business Strategy

"Business Strategy: An introduction" is an accessible textbook that provides a straightforward guide for those with little or no knowledge of the subject. It presents complex issues and concepts in a clear and compact manner, so that readers gain a clear understanding of the topics addressed. The following features are included: a comprehensive introduction to the subjects of business strategy and strategic management; complex issues explained in a straightforward way for students new to this topic; student friendly learning features throughout; case studies of varying lengths with questions included for assignment and seminar work; and a discussion of both traditional theory and the most recent research in the field. This second edition features new and updated case studies as well as more depth having been added to the material in the book. New chapters on business ethics, types and levels of strategy, and how to use case studies have been incorporated. A range of pedagogical features such as learning objectives, review and discussion questions, chapter summaries and further reading are included in the text resulting in it being a user-friendly, definitive guide for those new to the subject. A web-based Tutor Resource Site accompanies the book. Now a stronger emphasis is placed on learning objectives, chapter summaries and review and discussion questions to consolidate learning. Comprehensive but clear coverage of the topic area provides concise study route for modular students. New chapters on business ethics, and types/levels of strategy are added to enable closer link in with course structure and content.

ISBN 0750655690   Pages 475 ISBN13 9780750655699 (What's this?)   Volumes 1 Publisher Taylor & Francis Ltd   Weight (grammes) 1190 Imprint Butterworth-Heinemann Ltd   Published in Oxford Format Paperback   Previous ISBN 9780750642071 Publication date 09 Jul 2002   Height (mm) 246 Library of Congress HD   Width (mm) 189 DEWEY 658.4012   Spine width (mm) 25 DEWEY edition DC21   Academic level Tertiary education

		Index of key concepts
		Preface to the second edition
Pt. I		An introduction to the strategic process		1
Ch. 1		Strategy and strategic management		7
Pt. II		Internal analysis		31
Ch. 2		The business organization: competences and activities		33
Ch. 3		Human resources and culture		47
Ch. 4		Financial analysis and performance indicators		63
Ch. 5		Products and markets		86
Pt. III		External analysis		113
Ch. 6		Analysis of the macroenvironment		115
Ch. 7		Analysis of the competitive environment		129
Ch. 8		Competitive advantage: strategies, knowledge and core competences		153
Pt. IV		Strategic implementation and management		179
Ch. 9		Evaluation and selection of strategies		181
Ch. 10		Strategic implementation		192
Ch. 11		Strategic development: directions and mechanisms		210
Ch. 12		Quality, operations, performance and benchmarking		231
Ch. 13		International and global strategies		254
Ch. 14		Social responsibility and business ethics		277
Ch. 15		Strategic management: present and future trends		291
Pt. V		Case studies		305
		Glossary of key terms		453
		Index		467

'A clear and concise summary of many of the key concepts in Strategic Management. It should be of real value to students especially in the run up to exams.' Professor David Parker, Aston University.

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