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This bestselling resource has been extensively revised, reorganised and updated for the NEW AS and A Level Business Studies specifications that start teaching from September 2008. The 4th edition of these market-leading texts from this respected and trusted team of authors now include the additional expertise of Alain Anderton to give you the best resources for you and your students. New Edition suitable for ALL boards including IB, OCR and Edexcel * Gives you confidence in the quality of the texts by giving you resources written by an experienced, authoritative and respected team of examiners and course developers - Dave Hall, Carlo Raffo, Rob Jones - and now including bestselling author Alain Anderton. * Provides comprehensive coverage of all specifications including Edexcel, OCR, and IB. *Helps students achieve the best results with full coverage of all the new assessment objectives, plus short answer, data response and case study questions that follow the new assessment style. * Motivates students with the latest theory and practice that focuses on today's business issues and critique sections that encourage debate. * Enhances the clarity of diagrams, figures, tables and charts with the engaging full colour design.
| ISBN | 1405892315 | | Pages | 816 | | ISBN13 | 9781405892315
(What's this?) | | Weight (grammes) | 2150 | | Publisher | Pearson Education Limited | | Published in | Harlow | | Imprint | Causeway Press Ltd | | Previous ISBN | 9780582244795 | | Format | Paperback | | Height (mm) | 270 | | Publication date | 18 Jun 2008 | | Width (mm) | 216 | | DEWEY | 650 | | Academic level | Primary/Secondary education | | DEWEY edition | DC22 | |
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| | | Business organisation and development | | | | 1 | | The nature of business | | 1 | | 2 | | Enterprise | | 8 | | 3 | | Business ideas | | 12 | | 4 | | Business plans | | 16 | | 5 | | Evaluating business start-ups | | 19 | | 6 | | Stakeholders | | 22 | | 7 | | Legal structure - sole traders and partnerships | | 26 | | 8 | | Legal structure - limited companies | | 30 | | 9 | | Legal structure - not for profit organisations | | 35 | | 10 | | Legal structure - public sector organisations | | 39 | | | | Marketing | | | | 11 | | The nature of marketing | | 48 | | 12 | | Market research | | 54 | | 13 | | Sampling | | 61 | | 14 | | Market segmentation | | 66 | | 15 | | Market size, share and growth | | 72 | | 16 | | The marketing mix | | 75 | | 17 | | The product life cycle | | 80 | | 18 | | New product development and product portfolio analysis | | 85 | | 19 | | Price - influencing the market | | 91 | | 20 | | Price - the influence of demand | | 98 | | 21 | | Promotion | | 106 | | 22 | | Place | | 114 | | 23 | | Branding | | 119 | | 24 | | The market | | 124 | | 25 | | Competition and business | | 130 | | 26 | | Marketing objectives | | 136 | | | More... | | |
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