Change by Design

The myth of innovation is that brilliant ideas leap fully formed from the minds of geniuses. The reality is that most innovations come from a process of rigorous examination through which great ideas are identified and developed before being realized as new offerings and capabilities. This book introduces the idea of design thinking, the collaborative process by which the designer's sensibilities and methods are employed to match people's needs not only with what is technically feasible and a viable business strategy. In short, design thinking converts need into demand. It's a human-centered approach to problem solving that helps people and organizations become more innovative and more creative. Design thinking is not just applicable to so-called creative industries or people who work in the design field. It's a methodology that has been used by health organizations to increase the quality of patient care by re-examining the ways that their nurses manage shift change, or rethink supply chain management.

ISBN 0061766089   Pages 288 ISBN13 9780061766084 (What's this?)   Volumes 1 Publisher HarperCollins Publishers Inc   Weight (grammes) 417 Imprint Collins Business   Published in New York Format Hardback   Height (mm) 229 Publication date 15 Oct 2009   Width (mm) 152 Library of Congress 2009014596   Spine width (mm) 27 DEWEY 658.4063   Academic level Professional / Scholarly DEWEY edition DC22

"Brown makes a potent case for employing this creative collaboration in a variety of settings."--Miami Herald

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