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Alan F. Dutka
ISBN: 9780844202938
Format: Hardback
Publisher:NTC Publishing Group,U.S.
Edition: illustrated edition
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Competitive Intelligence for the Competitive Edge unlocks the secrets to competitive intelligence - the process of collecting, analyzing, and acting upon information about your competitors and the competitive environment…
Written from a practitioner's perspective, this book explains how to integrate a company's operations - particularly marketing, advertising, and strategic planning - with the latest competitive intelligence techniques in order to achieve positive results in all areas.
| ISBN | 0844202932 | | Pages | 320 | | ISBN13 | 9780844202938
(What's this?) | | Volumes | 1 | | Publisher | NTC Publishing Group,U.S. | | Weight (grammes) | 604 | | Imprint | NTC Publishing Group,U.S. | | Published in | Lincolnwood | | Format | Hardback | | Height (mm) | 235 | | Publication date | 01 Feb 1999 | | Width (mm) | 159 | | Library of Congress | 98008554 | | Spine width (mm) | 23 | | DEWEY | 658 | | Academic level | Professional / Scholarly | | DEWEY edition | DC21 | |
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| | | Preface | | | | | | Acknowledgments | | | | 1 | | Competitive Intelligence in a New Competitive Environment | | 1 | | 2 | | Competitive Intelligence in a Marketing Research Context | | 21 | | 3 | | Integrating Competitive Intelligence and Customer Satisfaction Research | | 45 | | 4 | | Competitive Benchmarking | | 81 | | 5 | | Analyzing Text Data to Gain a Competitive Advantage | | 123 | | 6 | | Competitive Intelligence in a Strategic Environment | | 151 | | 7 | | Reacting to an Unexpected Event | | 199 | | 8 | | Competitive Intelligence as a Multifaceted Process | | 235 | | 9 | | Competitive Intelligence from a Global Perspective | | 277 | | 10 | | Counterintelligence: The Other Side of the Competitive Intelligence Coin | | 295 | | | | Bibliography | | 309 | | | | Index | | 313 |
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