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Actual experience is the best preparation for the business world, but if this is not available, the simulated experience of case studies can be an excellent substitute. Concepts & Cases in Retail & Merchandise Management, 2ND Edition takes the reader into the real world of retail and merchandise management. Ninety-five challenging new and updated cases present a wide variety of actual situations that retail professionals face at all levels of management. Written by academics and professionals from retail, manufacturing, marketing, and merchandising perspectives, each case study asks the reader to analyze inside information on business ranging from small sole-proprietorships to industry titans. New to this Edition: Expanded coverage of technology, sourcing, branding, private labels, and ethical and legal behavior in retail management Additional student activities related to each case study Instructor's Guide provides suggestions for planning the course and using the text
| ISBN | 1563676001 | | Volumes | 1 | | ISBN13 | 9781563676000
(What's this?) | | Weight (grammes) | 837 | | Publisher | A & C Black Publishers Ltd | | Published in | New York | | Imprint | Fairchild Books | | Previous ISBN | 9781563670862 | | Format | Paperback | | Height (mm) | 235 | | Publication date | 01 May 2009 | | Width (mm) | 187 | | DEWEY | 658.87 | | Spine width (mm) | 23 | | DEWEY edition | DC22 | | Academic level | Tertiary education, Professional / Scholarly | | Pages | 496 | |
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| | | Preface | | | | | | Sample Case Study | | | | | | Case Study Analysis Form | | | | | | Case Summaries | | | | 1 | | Merchandise Management, Roles, and Responsibilities | | 1 | | 2 | | Retailing Formats and Structures | | 30 | | 3 | | Merchandise/Store Positioning | | 65 | | 4 | | Merchandise Characteristics | | 92 | | 5 | | Merchandise Planning, Buying, Control, and Profitability | | 121 | | 6 | | Sourcing | | 164 | | 7 | | Retailer/Vendor Relationships | | 202 | | 8 | | Sales Promotion, Advertising, and Visual Merchandising | | 231 | | 9 | | Personal Selling and Customer Relations | | 267 | | 10 | | Entrepreneurship and Small Business Ownership | | 303 | | 11 | | Ethics and Legal Behavior in Merchandise Management | | 332 | | | | Glossary of Key Terms | | 379 | | | | About the Authors | | 419 | | | | Credits | | 433 | | | | Index | | 436 |
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