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Harvard Business School Press
ISBN: 9781422103234
Format: Paperback
Publisher:Harvard Business School Publishing
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Companies must learn how to forge a valuable connection with their customers and deliver unprecedented results. This volume provides managers the ideas and tools for understanding customers' needs, communicating with customers, and enhancing their loyalty. It provides tested strategies for forging positive relationships with customers.
Companies today must learn how to forge a more valuable connection with their customers and deliver unprecedented results. In this concise, engaging volume, managers will find the ideas and tools for understanding customers' needs, communicating with customers, and enhancing their loyalty. No matter where you work in your organisation, you can get to know your customers better - and generate valuable results for your company. "Connecting with Your Customers" provides tested strategies for forging positive relationships with customers.
| ISBN | 1422103234 | | Pages | 192 | | ISBN13 | 9781422103234
(What's this?) | | Volumes | 1 | | Publisher | Harvard Business School Publishing | | Weight (grammes) | 200 | | Imprint | Harvard Business School Press | | Published in | Boston | | Format | Paperback | | Series title | Harvard Results Driven Manager | | Publication date | 01 Nov 2006 | | Height (mm) | 215 | | Library of Congress | 2006007913 | | Width (mm) | 135 | | DEWEY | 658.812 | | Spine width (mm) | 14 | | DEWEY edition | DC22 | | Academic level | General |
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| | | Turning in to your customers by Kristen B. Donahue | | 21 | | | | Let the customer make the case by Gerald Berstell and Denise Nitterhouse | | 31 | | | | How Best Buy's executives learn from the front lines by Lauren Keller Johnson | | 43 | | | | The fourfold path to figuring out what your customers really want by Jim Billington | | 51 | | | | Turning in to the voice of your customer by James Allen and Frederick F. Reichheld and Barney Hamilton | | 65 | | | | What's the cure for customer fatigue? by Kirsten D. Sandberg | | 76 | | | | Do you really know what to do with your customer data? by Jean Ayers | | 85 | | | | Survey your customers - electronically | | 93 | | | | Zeroing in on what customers really want by Douglas Smith | | 101 | | | | Are you reaching your customers? by Richard Bierck | | 109 | | | | Connecting with your customers | | 116 | | | | Beyond the carrot at the stick : new alternatives for influencing customer behavior by Frances Frei | | 122 | | | | Do you know how much your customers are really worth to you? by Uta Werner | | 133 | | | | Five questions about customer loyalty with Jill Griffin | | 141 | | | | Five keys to keeping your best customers by Jim Billington | | 146 | | | | A crash course in customer relationship management | | 158 | | | | What customer-centric really means : seven key insights by David Stauffer | | 167 |
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