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Martin Evans, Gordon Foxall, Ahmad Jamal
ISBN: 9780470994658
Format: Paperback
Publisher:John Wiley and Sons Ltd
Edition: 2nd Revised edition
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Consumer behaviour is the study of how, where, when and why we conduct the exchange elements of our lives to satisfy our needs and desires. It is fundamental to marketing as marketing is concerned with supplying and anticipating customer requirements; therefore understanding how customers behave is at the very heart of the marketing concept.
Consumer behaviour is the study of how, where, when and why we conduct the exchange elements of our lives to satisfy our needs and desires. It is fundamental to marketing as marketing is concerned with supplying and anticipating customer requirements; therefore understanding how customers behave is at the very heart of the marketing concept. Consumer Behaviour, 2nd Edition is more 'student centred' than the competition, manifested in the use of cases and exercises to be used in participative and applied ways, reflecting the clear trend towards student centred and application-based marketing courses. Features:* Coverage of consumer buying behaviour from a marketing, rather than a behavioural science perspective* The addition of new journal articles from a range of journals.
| ISBN | 0470994657 | | Pages | 576 | | ISBN13 | 9780470994658
(What's this?) | | Volumes | 1 | | Publisher | John Wiley and Sons Ltd | | Weight (grammes) | 1190 | | Imprint | John Wiley & Sons Ltd | | Published in | Chichester | | Format | Paperback | | Height (mm) | 259 | | Publication date | 31 Mar 2009 | | Width (mm) | 198 | | Library of Congress | 2008053856 | | Spine width (mm) | 22 | | DEWEY | 658.8342 | | Academic level | Professional / Scholarly | | DEWEY edition | DC22 | |
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| Pt. 1 | | Individual Aspects of Consumer Behaviour | | | | Ch. 1 | | Consumer Motives and Values | | | | Ch. 2 | | Consumer Response to Marketing Actions: 1 Exposure, Attention, Perception | | | | Ch. 3 | | Consumer Response to Marketing Actions: 2 Learning and Attitudes | | | | Ch. 4 | | Consumer Response to Marketing Actions: 3 Action, Post-Purchase Dissonance, Consumer Involvement | | | | Ch. 5 | | Consumer Demographics | | | | Ch. 6 | | Consumer Psychographies | | | | Article | | D Smeesters and N Mandel (2006) Positive and Negative Media Image Effects on the Self. Journal of Consumer Research, Vol 32, pp 576-582 | | | | Pt. 2 | | Social and Group Aspects of Consumer Behaviour | | | | Ch. 7 | | Social Group, Tribal and Household Buying Influences | | | | Ch. 8 | | Culture and Subculture | | | | Article | | S McKechnic and C Tynan (2006) Social Meanings in Christmas Consumption: An Exploratory Study of UK Celebrants' Consumption Rituals. Journal of Consumer Behaviour, Vol 5, pp 130-144 | | | | Pt. 3 | | Integrated Approaches to Consumer Behaviour | | | | Ch. 9 | | New Product Buying | | | | Ch. 10 | | Repeat, Loyal and Relational Buying | | | | Ch. 11 | | Data-Based Consumer Behaviour | | | | Ch. 12 | | Consumer Misbehaviour | | | | Ch. 13 | | Organizational Buying Behaviour | | | | Article | | P A Norberg and D R Horne (2007) Privacy Attitudes and Privacy-Related Behavior. Psychology & Marketing, Vol 24 (10): 829-847 | | | | | | Glossary | | | | | | References | | | | | | Index | | |
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