Consumer Psychology for Marketing

This 2nd edition continues to offer a treatment of consumer psychology which is directly related to the concerns of marketing management, especially in terms of market segmentation, product positioning and new product development. It has an international approach which is reflected in language, examples and scope. It also has a comprehensive and up-to-date coverage of literature and recent research. The new edition takes into account past reviewers' and users' comments by reducing the amount of material on adaptive/innovative cognitive style and replaces this with a wider range of material on the theme of personality and new product phrase. Also the new edition, unlike the last, includes end-of-chapter questions and suggested further reading.

ISBN	1861523718	Volumes	000
ISBN13	9781861523716 (What's this?)	Weight (grammes)	547
Publisher	Cengage Learning EMEA	Published in	London
Imprint	Thomson Learning	Series ISSN	1
Format	Paperback	Series title	Consumer Psychology for Marketing
Publication date	25 Jun 1998	Previous ISBN	9780415046749
Non-book description	260pp	Height (mm)	189
Library of Congress	98204222	Width (mm)	246
DEWEY	658.8342	Spine width (mm)	16
DEWEY edition	DC21	Academic level	Undergraduate, Postgraduate, Professional / Scholarly
Pages	304

	List of Figures
	List of Tables
	Preface
Pt. I	Marketing and consumer behavior
1	Consumer-oriented marketing	3
2	Consumer choice	24
Pt. II	The cognitive consumer
3	Perceptual processes	51
4	Cognitive and behavioral learning	75
5	Attitudes and behavior	102
Pt. III	The personal consumer
6	Motivation and lifestyle	133
7	Personality	156
Pt. IV	The consumer environment
8	Consumers in context	183
9	Consumers in society	213
10	Cleaning windows: postmodern consumer research	237
	References	254
	Index	280

Be the first to write a customer review

Buying options

Customers who bought this also bought: