Contemporary Corporate Strategy

With the onset of the third millennium, increasing numbers of corporations around the world have been undergoing cultural and mindset shift paradigms whilst developing corporate strategies that are increasingly attuned to the highly competitive and dynamic business realities arising from globalising national economies around the world.This research book represents an eclectic collection of latest research articles and empirical studies conducted in different parts of the world on corporate strategy, including usually neglected countries of study such as Germany, Turkey, Greece and Spain. This research book contains over twenty research papers examining various aspects of corporate strategy in different national and international settings. This book is intended to equip readers with the latest knowledge to understand the complexities of corporate strategy both at a theoretical and operational levels. Further, the book is specifically written with the needs of the students of strategy both at an undergraduate and postgraduate who may want to gain contemporary knowledge of strategy based on empirical research.

ISBN 0415385954   Pages 384 ISBN13 9780415385954 (What's this?)   Volumes 1 Publisher Taylor & Francis Ltd   Weight (grammes) 720 Imprint Routledge   Published in London Format Hardback   Series title Routledge Studies in International Business and the World Economy Publication date 15 Aug 2007   Height (mm) 234 Library of Congress 2007047940   Width (mm) 156 DEWEY 658.4012   Spine width (mm) 26 DEWEY edition DC22   Academic level Undergraduate

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1		Globalisation and the multinational enterprises' corporate strategy in the third millennium by John Saee		1
2		Growth and innovation strategies in global competition by U. T. Z. Weitzel		24
3		Determinant factors of the entry mode choice in diversification moves by Luz Sanchez-Peinado and Artina Menguzzato-Boulard and Maria Ripolles-Melia		43
4		A meta-analysis of organisational innovation by Cesar Camison Zornoza and Montserrat Boronat Navarro and Mercedes Segarra Cipres		61
5		Global ethical challenges and multinational enterprises' strategic responses by John Saee		76
6		Strategic alignment of information systems development by Rafael Lapiedra and Joaquin Alegre and Ricardo Chiva		90
7		Effective global negotiation strategies for corporate managers and leaders in the third millennium by John Saee		98
8		Strategies of multinational enterprises of small economies by Ioannis-Dionysios Salavrakos and John Saee		114
9		The merger phenomenon in higher education by Jennifer Lawlor and Emily Boyle		131
10		Effective corporate strategies for implementation of quality management in service organisations by John Saee and Zahid Mahmood		139
11		Adaptation of Polish hospitals to radical environmental change by Mariola Ciszewska and Andrzej Kusmierz and Krzysztof Obloj		164
12		Evolution of structure and strategy of the Turkish automobile industry by I. Hakki Eraslan and Melih Bulu		181
13		The effects of causal ambiguity on firm performance by Nuria Gonzalez Alvarez and Mariano Nieto Antolin		216
14		A firm's strategic orientation and performance by Alejandro Escriba-Esteve and Luz Sanchez-Peinado and Esther Sanchez-Peinado		230
15		Strategies for best practice in project management by John Saee		252
16		Organisational size, distinctive competencies and performance by Cesar Camison and Montserrat Boronat		269
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