Corporate Social Strategy

Can good-will be good business? Firms are increasingly called upon to address matters such as poverty and human rights violations. The demand for corporate social responsibility (CSR) is directed mainly at top management in multinational corporations who are reminded that, in addition to helping to make the world a better place, their commitment to social action will be rewarded by lasting customer loyalty and profits. But is it true that firms that engage in social action will be rewarded with a good name, competitive advantage, superior profits and corporate sustainability? What if it is true for some firms and not for others? This book addresses these and other questions by explaining the how and why of creating value and competitive advantage through corporate social action. It shows how and when firms can develop successful corporate social strategies that establish strong commitments to shareholders, employees and other stakeholders.

ISBN 0521149630   Pages 362 ISBN13 9780521149631 (What's this?)   Weight (grammes) 580 Publisher Cambridge University Press   Published in Cambridge Imprint Cambridge University Press   Height (mm) 228 Format Paperback   Width (mm) 152 Publication date 11 Nov 2010   Spine width (mm) 16 DEWEY 658.408   Academic level Professional / Scholarly DEWEY edition DC22

		List of figures
		List of tables
		Acknowledgments
1		Introduction		1
Part I		Fundamentals
2		Is corporate social strategy ethical?		29
3		Theory of the firm and corporate social strategy		48
4		How do we build corporate social strategy?		64
5		Elements of successful corporate social strategy		86
Part II		The process of developing corporate social strategy
6		Competitive environment		107
7		From stakeholder management to social strategy		128
8		Resources and capabilities		166
9		Organizational identity		183
Part III		Implementing social strategy
10		Organizing for social strategy		213
11		Corporate social strategy management and the multinational firm		238
12		Measurement and evaluation		261
13		The future of social strategy		287
		Bibliography		302
		Index		340

'The key point in this important new book is that a corporation's 'social' strategy must be integrated with its business strategy. Husted and Allen break new ground in showing us how this integration needs to proceed. This is a terrific book for managers and theorists.' R. Edward Freeman, Olsson Professor of Business Administration and Co-Director of the Olsson Center for Applied Ethics, University of Virginia 'All companies, now more than ever, are looking for the key to being more competitive and how best to create value. Can stakeholder engagement be useful and, if so, how? This book gives brilliant answers that will help you to reinvent your business strategy from a winner's perspective.' Alberto Andreu Pinillos, Managing Director on Corporate Reputation and Corporate Responsibility, Telefonica, S. A.

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