Creating Desired Futures

Today's society is making great leaps in its effort to obtain ever more and ever more specific know-how in various specialties, with the consequence that the structures of today's companies are becoming increasingly complex. This in turn leads to problems at the points of interface, which calls for a comprehensive approach to solutions.Creating Desired Futures defines design as a creative, analytical method to develop and explore alternative solutions to complex problems, and it shows that design is particularly well suited to the business world's current need for innovative strategies.In 24 essays by designers, architects and representatives of large companies such as Nike and Shell, the book shows how such a designbased approach can help define, assess and solve business problems. It presents not only specific strategies from actual practice but also innovative approaches from the world of corporate consulting. Essays by researchers and teachers discuss theoretical aspects of the subject "Design Thinking."

ISBN 3034603681   Pages 408 ISBN13 9783034603683 (What's this?)   Weight (grammes) 1247 Publisher Birkhauser Verlag AG   Published in Basel Imprint Birkhauser Verlag AG   Height (mm) 224 Format Paperback   Width (mm) 188 Publication date 27 May 2010   Spine width (mm) 28 DEWEY 745.4   Academic level General DEWEY edition DC22

		Foreword		5
		Contributors		13
		DESIGN NEW FUTURES
		Design New Futures! by Michael Shamiyeh		27
		Design Matters for Management by Fred Collopy		37
		Form Follows Sense. New Innovation and Design Strategies for Crisis-Ridden Times by Christian Votava		51
		How We Learned to Pluralize the Future: Foresight Scenarios as Design Thinking by Greg van Alstyne		69
		The Promise of Linear Control versus Complex Realities---The Complementary Approach to Organization Development by Wolfgang Schwaiger		93
		WAYS OF BRINGING IT ABOUT
		Anecdote by a Nike Product Manager by Marco Murillo		103
		From Operation Research to Cybernetics and Finally to Design Thinking by Jamshid Gharajedaghi		105
		Ways of Bringing It About by Michael Shamiyeh		113
		Abductive Reasoning and the Conjecture of the New by Michael Shamiyeh		127
		The Problem with Tough Problems by Adam Kahane		141
		Designing---Innovation at the Crossroads of Structure and Process by Ward. Eagen		145
		Uncovering Design Attitude: Inside the Culture of Designers by Kamil Michlewski		165
		Design Thinking within Shell Innovation/Research; Business as Usual? by Arnab Chatterjee		185
		Reflecting on the Conceptualization and the Empirical Focus of Design Thinking by David Griesbach		195
		CASES ON DESIGN METHODOLOGY: SUSTAINABILITY
		Designing Systems at Scale by Ilya Prokopoff		207
		Six Ideas at Work in Low Carbon Urban Projects by Alejandro Gutierrez		219
		Food, Food Systems and Sustainability by John Thackara		237
		More...

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