Blackwell UK
Critical Mass
How One Thing Leads to Another
ISBN: 9780099457862
Format: Paperback
Publisher: Arrow Books Ltd
Is there a 'physics of society'? Ranging from Hobbes and Adam Smith to modern work on traffic flow and market trading, and across economics, sociology and psychology, this title shows how much we can understand of human behaviour when we cease to try to predict and analyse the behaviour of individuals. More
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Blackwell review:
Critical Mass is a highly ambitious book that attempts to find similarities and patterns between the hard and social Sciences to help make a better and safer world. As with all great non-fiction you feel like a more informed and interesting person as a result of reading it.
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Is there a 'physics of society'? Ranging from Hobbes and Adam Smith to modern work on traffic flow and market trading, and across economics, sociology and psychology, Philip Ball shows how much we can understand of human behaviour when we cease to try to predict and analyse the behaviour of individuals and look to the impact of hundreds, thousands or millions of individual human decisions, whether in circumstances in which human beings co-operate or conflict, when their aggregate behaviour is constructive and when it is destructive. By perhaps Britain's leading young science writer, this is a deeply thought-provoking book, causing us to examine our own behaviour, whether in buying the new "Harry Potter" book, voting for a particular party or responding to the lures of advertisers.
