Blackwell UK
Cross-cultural Communication
The Essential Guide to International Business
ISBN: 9780749439224
Format: Paperback
Publisher: Kogan Page Ltd
Edition: 3rd Revised edition
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The book is packed with examples, opinions and case studies elicited from business people from around the world. Contents include an examination of: national cultures; tactics and negotiation skills; company cultures; timing; personality types; and communications. More
Reviews:
"This book is not to be saved for the plane, read it well beforehand and take time to digest it." JOHN CLARK, GILLETTE INTERNATIONAL "...full of excellent suggestions on how to be more sensitive to the values and cultures of others and how to communicate better in the global marketplace." DR MARTIN POSTH, VOLKSWAGEN AG "...never boring, and encourages participation through questions and exercises with answers that sometimes surprise." RICHARD BROWN, ARBUS INDUSTRIE
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The increasingly global nature of business means that businesspeople have access to a wider marketplace as they deal with clients or customers abroad. This is a practical handbook for those who regularly deal with other cultures in their day-to-day work. Offering exercises, checklists, examples, opinions and case studies, it covers the essential communication skills you need to survive in unfamiliar surroundings. It explores: company style; local culture; the character of individuals; negotiation tactics; getting the timing right; and how to communicate clearly and persuasively. The book was previously published as "International Management".
