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ISBN: 9780749439224 - Cross-cultural Communication
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Cross-cultural Communication

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The Essential Guide to International Business

Mattock, John
Mattock, John

ISBN: 9780749439224
Format: Paperback
Publisher:Kogan Page Ltd
Edition: 3rd Revised edition
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The book is packed with examples, opinions and case studies elicited from business people from around the world. Contents include an examination of: national cultures; tactics and negotiation skills; company cultures; timing; personality types; and communications.

  Synopsis Details Contents Reviews  
The increasingly global nature of business means that businesspeople have access to a wider marketplace as they deal with clients or customers abroad. This is a practical handbook for those who regularly deal with other cultures in their day-to-day work. Offering exercises, checklists, examples, opinions and case studies, it covers the essential communication skills you need to survive in unfamiliar surroundings. It explores: company style; local culture; the character of individuals; negotiation tactics; getting the timing right; and how to communicate clearly and persuasively. The book was previously published as "International Management".
 
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