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ISBN: 9781617612107 - Customer Relations
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Customer Relations

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Farkas, Victoria J. (EDT)
Victoria J. Farkas

ISBN: 9781617612107
Format: Hardback
Publisher: Nova Science Publishers Inc


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Customer relations is a broadly recognised, widely-implemented strategy for managing and nurturing a company's interactions with clients and sales prospects. This book presents topical research data in the study of customer relations.

 

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Customer relations is a broadly recognised, widely-implemented strategy for managing and nurturing a companys interactions with clients and sales prospects. It involves using technology to organise, automate, and synchronise business processes -- principally sales activities, but also those for marketing, customer service, and technical support. This book presents topical research data in the study of customer relations, including how consumers use Alan P Fiske's relational models framework to construct their relationships with service organisations; measuring corporate Customer Relationship Management (CRM) strategy; and identifying the relational benefits influencing customer loyalty.