• Shopping basket
  • View

 
ISBN: 9780749459703 - Develop Your PR Skills
Bookmark and Share

Develop Your PR Skills

Lucy Laville

ISBN: 9780749459703
Format: Paperback
Publisher: Kogan Page Ltd


 Write a review

    Printable

A guide to maximising your company's potential through PR. It helps the reader to gain an understanding of the concepts and principles and learn how to use them in actual business scenarios. It covers strategic public relations, public relations and the internet, working with the media, how to deal with different stakeholders, and more.

 

Synopsis

Details

Contents

Reviews

 
"Develop Your PR Skills" is a simple, straightforward guide to maximising your company's potential through effective PR. It will help the reader to gain a quick understanding of the concepts and principles and learn how to use them in actual business scenarios. It covers strategic public relations, public relations and the internet, working with the media, how to deal with different stakeholders and customers, dealing with a crisis, using internal communications, using research to get a competitive edge, evaluating the success of your PR, and ethics and sustainability. Direct and to the point, each chapter is concise, can stand alone and ends with a summary of key points. Readers are also be pointed towards key websites and reading materials.
 
 

Buying Options

Other Versions

 
£7.99
RRP £9.99 - save £2.00

Dispatched within 24 hours

Reserve in-store:
Not currently stocked in Blackwell shops.  Ask your local shop to obtain this title for you.