This is a comprehensive vocabulary of marketing terms, all explained in clear, simple English. Containing over 6,000 terms, this is an invaluable tool for both students and professionals who study and work in marketing as well as other disciplines such as media and advertising. Each entry has a part of speech, a note on grammar and an encyclopaedic commentary.
| ISBN | 1408152088 | | DEWEY edition | DC22 | | ISBN13 | 9781408152089
(What's this?) | | Pages | 320 | | Publisher | A & C Black Publishers Ltd | | Published in | London | | Imprint | A & C Black Publishers Ltd | | Height (mm) | 198 | | Format | Paperback | | Width (mm) | 129 | | Publication date | 19 Sep 2011 | | Spine width (mm) | 16 | | DEWEY | 658.8003 | | Academic level | Tertiary education, Professional / Scholarly |
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