Diffusion of Innovations

In an age of ever-increasing technological innovation, this renowned volume - which has sold more than 30,000 copies in each edition - is more important than ever. DIFFUSION OF INNOVATIONS lucidly explains how inventions are almost always perceived as uncertain or even risky. To overcome this, most people seek out others like themselves who have already adopted the new idea. The diffusion process, then, is most often shaped by a few individuals who spread the word amongst their circle of acquaintances, a process that typically takes months or years. But there are exceptions: use of the Internet in the 1990s, for instance, may have spread more rapidly than any other innovation in human history - and it continues to influence the very nature of diffusion by decreasing the significance of physical distance between people. As thought-provoking as it is instructive, this fully updated, widely acclaimed work of scholarship is itself a great idea that continues to spread.

ISBN 0743222091   Pages 512 ISBN13 9780743222099 (What's this?)   Volumes 1 Publisher Simon & Schuster Ltd   Weight (grammes) 638 Imprint Simon & Schuster International   Published in London Format Paperback   Previous ISBN 9780029266717 Publication date 17 Nov 2003   Height (mm) 229 Library of Congress 30490220   Width (mm) 153 DEWEY 303.483   Spine width (mm) 38 DEWEY edition DC21   Academic level Tertiary education, General, Professional / Scholarly

		Preface
Ch. 1		Elements of Diffusion		1
Ch. 2		A History of Diffusion Research		39
Ch. 3		Contributions and Criticisms of Diffusion Research		102
Ch. 4		The Generation of Innovations		136
Ch. 5		The Innovation-Decision Process		168
Ch. 6		Attributes of Innovations and Their Rate of Adoption		219
Ch. 7		Innovativeness and Adopter Categories		267
Ch. 8		Diffusion Networks		300
Ch. 9		The Change Agent		365
Ch. 10		Innovation in Organizations		402
Ch. 11		Consequences of Innovations		436
		Glossary		473
		Bibliography		477
		Name Index		537
		Subject Index		543

"Engineering Management Society" Holds several important lessons for anyone planning the introduction of new ideas in a firm....Introduces the latest and probably some of the best thinking in that area.

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