|
|
|
Stand out from the crowd with the book that is packed full of examples of entrepreneurs who took a sideways look at the market and their competitors and decided to branch out and do something a little bit suprising. As a result, they made their products and their companies stand out among the competition - vital in today's business environment.
| ISBN | 0753509938 | | Volumes | 1 | | ISBN13 | 9780753509937
(What's this?) | | Weight (grammes) | 232 | | Publisher | Ebury Press | | Published in | London | | Imprint | Virgin Books | | Series title | Virgin Business Guides | | Format | Paperback | | Previous ISBN | 9780753505281 | | Publication date | 05 May 2005 | | Height (mm) | 210 | | Writer of foreword | Sir Richard Branson | | Width (mm) | 125 | | DEWEY | 658.802 | | Spine width (mm) | 20 | | DEWEY edition | DC22 | | Academic level | Professional / Scholarly | | Pages | 240 | |
|
| |
| | | Series foreword by Richard Branson | | | | | | Preface by David Storey | | | | Principle 1 | | It's about what they want, not about what you want | | 5 | | Principle 2 | | Your marketing techniques must be congruent with your product or service | | 17 | | Principle 3 | | Ask and you shall receive (probably) | | 29 | | Principle 4 | | Curiosity kills the cat - and attracts the customer | | 43 | | Principle 5 | | People are bored with the usual - give them something different | | 55 | | Principle 6 | | Everybody loves a freebie | | 63 | | Principle 7 | | Consider the eye of the beholder | | 77 | | Principle 8 | | Time is not money - it's more valuable than money | | 91 | | Principle 9 | | Make it newsworthy | | 103 | | Principle 10 | | It isn't over until you say it's over | | 113 | | Principle 11 | | Consider the opposite | | 125 | | Principle 12 | | Learn from the competition - and everybody else | | 139 | | Principle 13 | | No man (or woman or business) is an island | | 155 | | Principle 14 | | Use the power of multiple strategies | | 169 | | | | How to brainstorm | | 181 | | | | The pros' view of marketing | | 189 | | | | How to create your own marketing plan | | 205 |
"'I commend this publication to business people working wth SME's, as one which could have far reaching effects. It is accessible, readable, and may give you the creative idea you are looking for' Michael Groom, President Of The Institute Of Chartered Accountants In England And Wales."  Be the first to write a customer review
|
|
|
|
|
Enlarge
