Research termed 'ethnography' is increasingly being used in a diverse range of applied and business environments, and in particular by research workers in departments of business, health and education. This book is designed to engage with the student or researcher who is new to ethnography, to stimulate them to choose and use ethnography and to give them the tools and understanding necessary to do this in their own research. The book is aimed at the emerging ethnographic domains of health, education and business studies research and will bridge the gap between academic ideals and real-world demands. "Doing Ethnographic Research" directly relates to social anthropology, sociology, social policy, criminology, education, business and marketing. It also take case studies and scenarios from areas such as health, nursing, and social work in order to make the reader aware of scope of ethnographic research methods which are increasingly being integrated into such courses at undergraduate level. This book is ideal for postgraduate students in a wide range of disciplines who are also trained in qualitative research methods.
| ISBN | 1412947073 | | DEWEY | 305.80072 | | ISBN13 | 9781412947077
(What's this?) | | DEWEY edition | DC22 | | Publisher | SAGE Publications Inc | | Pages | 252 | | Imprint | SAGE Publications Inc | | Published in | Thousand Oaks | | Format | Paperback | | Academic level | Undergraduate, Postgraduate | | Publication date | 30 Nov 2012 | |
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Introduction to the Ethnographic Method in the 'Real-World': why choose ethnography? PART ONE: THEORETICAL FOUNDATIONS 'The Uses and Limitations of Ethnographic Research Ideal Types: the development of ethnographic approaches in anthropology and their application to the broader social sciences Ethnography in Organisations: Business, Health and Educational Research Project Management: adapting working practices to teams, times, and budgets Research Ethics PART TWO: DESIGN AND UNDERTAKE YOUR OWN ETHNOGRAPHIC PROJECTS Terms of Reference (TORs): choosing and designing successful projects Design methods: what are your options and constraints? Gathering Data, Corroboration and Integration with the Project Team. Participating and Observing Interviewing: open-ended, in-depth, structured, semi-structured, unstructured, cultural consonance interviews Seeing the Bigger Picture: taking field-notes, making visual records, etc, Beginning Analysis: building your database, organising and sorting your ideas Discourse Analysis, Decision Analysis and other Treatments of Data for Responsive Research Triangulation - correlations and contradictions in the data PART THREE: PRESENT YOUR FINDINGS AND WRITE YOUR REPORT Report Writing, Responsibilities and Dissemination: who is your audience and what do they need to know? Conclusion and Further Reading: maintain and develop your engagement with ethnography Glossary References Index
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