E-Business, 8e, International Edition covers emerging online technologies and trends and their influence on the electronic commerce marketplace.
| ISBN | 032478807X | | Pages | 624 | | ISBN13 | 9780324788075
(What's this?) | | Weight (grammes) | 976 | | Publisher | Cengage Learning, Inc | | Published in | Mason, OH | | Imprint | South-Western | | Previous ISBN | 9781423903055 | | Format | Paperback | | Height (mm) | 231 | | Publication date | 31 Dec 2008 | | Width (mm) | 183 | | DEWEY | 381.142 | | Spine width (mm) | 23 | | DEWEY edition | DC22 | | Academic level | Professional / Scholarly |
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1. Introduction to Electronic Commerce. 2. Technology Infrastructure: The Internet and the World Wide Web. 3. Selling on the Web: Revenue Models and Building a Web Presence. 4. Marketing on the Web. 5. Business-to-Business Strategies: From Electronic Data Interchange to Electronic Commerce. 6. Online Auctions, Virtual Communities, and Web Portals. 7. The Environment of Electronic Commerce: Legal, Ethical, and Tax Issues. 8. Web Server Hardware and Software. 9: Electronic Commerce Software. 10. Security for Electronic Commerce. 11. Payment Systems for Electronic Commerce. 12. Planning for Electronic Commerce.
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