E-Business and E-Commerce Management

Dave Chaffey brings his trademarks of authority, clarity of expression and teaching expertise to bear on a subject in which he actively lectures and consults. E-Business and E-Commerce Management is the essential text to keep pace with technology, strategy and implementation. Popular for its cutting edge and contemporary coverage, its international approach and its balance of the technical and managerial topics of central importance to developing an understanding of this subject, this book is ideal for students or practitioners of e-business or e-commerce at any level. The following online resources support the text: For Students: Self-assessment questions, additional case studies, an online study guide to further explore key concepts, weblinks and a glossary For Instructors: Teaching manual with case notes, PowerPoint slides, a testbank

ISBN 0273719602   Pages 800 ISBN13 9780273719601 (What's this?)   Weight (grammes) 1472 Publisher Pearson Education Limited   Published in Harlow Imprint Financial Times Prentice Hall   Previous ISBN 9780273707523 Format Paperback   Height (mm) 265 Publication date 04 Jun 2009   Width (mm) 195 DEWEY 658.054678   Spine width (mm) 33 DEWEY edition DC22   Academic level Professional / Scholarly

1		Introduction to e-business and e-commerce
2		E-commerce fundamentals
3		E-business infrastructure
4		E-environment
5		E-business strategy
6		Supply chain management
7		E-procurement
8		E-marketing
9		Customer relationship management
10		Change management
11		Analysis and design
12		Implementation and maintenance
		Glossary
		Index

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