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A completely revised edition of the groundbreaking bestseller that provides the key ingredients to developing a prosperous small business venture.
| ISBN | 0887307280 | | Pages | 288 | | ISBN13 | 9780887307287
(What's this?) | | Volumes | 1 | | Publisher | HarperCollins Publishers Inc | | Weight (grammes) | 220 | | Imprint | HarperCollins | | Published in | New York, NY | | Format | Paperback | | Previous ISBN | 9780060766610 | | Publication date | 08 Nov 1994 | | Height (mm) | 204 | | Library of Congress | HD62.7.G45, HD62.7.G45 | | Width (mm) | 136 | | DEWEY | 658.022 | | Spine width (mm) | 19 | | DEWEY edition | DC20 | | Academic level | General, Professional / Scholarly |
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| | | Acknowledgments | | | | | | Foreword | | | | | | Introduction | | 1 | | Pt. I | | The E-Myth and American Small Business | | 7 | | Ch. 1 | | The Entrepreneurial Myth | | 9 | | Ch. 2 | | The Entrepreneur, the Manager, and the Technician | | 19 | | Ch. 3 | | Infancy: The Technician's Phase | | 34 | | Ch. 4 | | Adolescence: Getting Some Help | | 43 | | Ch. 5 | | Beyond the Comfort Zone | | 51 | | Ch. 6 | | Maturity and the Entrepreneurial Perspective | | 68 | | Pt. II | | The Turn-Key Revolution: A New View of Business | | 77 | | Ch. 7 | | The Turn-Key Revolution | | 79 | | Ch. 8 | | The Franchise Prototype | | 91 | | Ch. 9 | | Working On Your Business, Not In It | | 97 | | Pt. III | | Building a Small Business That Works! | | 115 | | Ch. 10 | | The Business Development Process | | 117 | | Ch. 11 | | Your Business Development Program | | 134 | | Ch. 12 | | Your Primary Aim | | 136 | | Ch. 13 | | Your Strategic Objective | | 149 | | Ch. 14 | | Your Organizational Strategy | | 166 | | Ch. 15 | | Your Management Strategy | | 187 | | Ch. 16 | | Your People Strategy | | 197 | | Ch. 17 | | Your Marketing Strategy | | 218 | | Ch. 18 | | Your Systems Strategy | | 234 | | Ch. 19 | | A Letter to Sarah | | 253 | | | | Epilogue: Bringing the Dream Back to American Small Business | | 259 | | | | Afterword: Taking the First Step | | 267 |
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