|
|
The fifth edition of Economics for Business has been completely overhauled to cover the current issues facing today's business world. Up-to-date case studies covering everything from the credit crunch to the examination of specific businesses, such as Hotel Chocolat and the production of iPods, illustrate how economic theory relates to real business issues and practices. This classic and successful text combines Microeconomics, Macroeconomics, International Economics and Business Economics and Strategy in one user-friendly book and is ideal for anyone studying economics with a business perspective.
| ISBN | 0273722522 | | Weight (grammes) | 1540 | | ISBN13 | 9780273722526
(What's this?) | | Published in | Harlow | | Publisher | Pearson Education Limited | | Previous ISBN | 9781405847025 | | Imprint | Financial Times Prentice Hall | | Height (mm) | 263 | | Format | Multimedia Item | | Width (mm) | 196 | | Publication date | 11 Dec 2009 | | Spine width (mm) | 31 | | DEWEY | 330.024658 | | Academic level | Tertiary education, Further/Higher education | | DEWEY edition | DC22 | |
|
| |
Guided tour Preface About the authors Publisher's acknowledgements Part A Business and economics Chapter 1 The business environment and business economics 1.1 The business environment 1.2 The structure of industry 1.3 The determinants of business performance Box 1.1 The biotechnology industry Summary Review questions Chapter 2 Economics and the world of business 2.1 What do economists study? 2.2 Business economics: the macroeconomic environment 2.3 Business economics: microeconomic choices Box 2.1 Looking at macroeconomic data Box 2.2 The opportunity costs of studying economics Summary Review questions Appendix: Some techniques of economic analysis Summary of appendix Review questions to appendix Chapter 3 Business organisations 3.1 The nature of firms 3.2 The firm as a legal entity 3.3 The internal organisation of the firm Box 3.1 Managers and performance Box 3.2 The changing nature of business Summary Review questions Part end additional case studies and relevant websites Part B Business and markets Chapter 4 The working of competitive markets 4.1 Business in a competitive market 4.2 Demand 4.3 Supply 4.4 Price and output determination Box 4.1 UK house prices Box 4.2 Stock market prices Summary Review questions Chapter 5 Business in a market environment 5.1 Price elasticity of demand 5.2 The importance of price elasticity of demand to business 5.3 Other elasticities 5.4 The time dimension of market adjustment 5.5 Dealing with uncertainty Box 5.1 The measurement of elasticity Box 5.2 Adjusting to oil price shocks Box 5.3 Don't shoot the speculator Summary Review questions Part end additional case studies and relevant websites Part C Background to demand Chapter 6 Demand and the consumer 6.1 Marginal utility theory 6.2 Demand under conditions of risk and uncertainty 6.3 The characteristics approach to analysing consumer demand Box 6.1 The marginal utility revolution: Jevons, Menger, Walras Box 6.2 Rogue traders Summary Review questions Chapter 7 Demand and the firm 7.1 Estimating demand functions 7.2 Forecasting demand Box 7.1 The demand for lamb Summary Review questions Chapter 8 Products, marketing and advertising 8.1 Product differentiation 8.2 Marketing the product 8.3 Advertising Box 8.1 The battle of the brands Box 8.2 Advertising and the long run Summary Review questions Part end additional case studies and relevant websites Part D Background to supply Chapter 9 Costs of production 9.1 The meaning of costs 9.2 Production in the short run 9.3 Costs in the short run 9.4 Production in the long run 9.5 Costs in the long run Box 9.1 The fallacy of using historic costs Box 9.2 Short-run cost curves in practice Box 9.3 UK competitiveness: moving to the next stage Box 9.4 Minimum efficient scale Summary Review questions Chapter 10 Revenue and profit 10.1 Revenue 10.2 Profit maximisation Box 10.1 Selling ice cream when I was a student Summary Review questions Part end additional case studies and relevant websites Part E Supply: short-run profit maximisation Chapter 11 Profit maximisation under perfect competition and monopoly 11.1 Alternative market structures 11.2 Perfect competition 11.3 Monopoly 11.4 Potential competition or potential monopoly? The theory of contestable markets Box 11.1 Concentration ratios Box 11.2 E-commerce Box 11.3 Windows cleaning Box 11.4 'It could be you' Summary Review questions Chapter 12 Profit maximisation under imperfect competition 12.1 Monopolistic competition 12.2 Oligopoly 12.3 Game theory Box 12.1 Eating out in Britain Box 12.2 Reining in big business Box 12.3 The prisoners' dilemma Summary Review questions Part end additional case studies and relevant websites Part F Supply: alternative strategies Chapter 13 An introduction to business strategy 13.1 What is strategy? 13.2 Strategic analysis 13.3 Strategic choice 13.4 Business strategy in a global economy 13.5 Strategy: ev
|
|
|
|
|
Enlarge
