Employer Brand Management

Building on the success of The Employer Brand, a conceptual introduction to what has now become a well established concept, this is a practical guide to implementation, drawing on a much wider range of cases and examples. This book draws on the significant advances in employer brand practice among leading companies to provide hands-on advice to those interested in applying the most advanced tools and techniques in this fast emerging management discipline. The Authors walk you through employer brand planning, employer brand definition, employer brand implementation and specific applications. This book will show you how employer brand thinking can strengthen HR strategy and reinforce HR's value to the business. It offers practical help in improving existing programmes of recruitment and talent management; demonstrates the importance of people in delivering the desired brand experience and will give the reader a personal grasp of a new approach to people management.

ISBN 0470715529   DEWEY edition DC22 ISBN13 9780470715529 (What's this?)   Pages 192 Publisher John Wiley and Sons Ltd   Volumes 001 Imprint John Wiley & Sons Ltd   Published in Chichester Format Hardback   Height (mm) 229 Publication date 01 Feb 2013   Width (mm) 152 Library of Congress HF5415.15   Academic level Professional / Scholarly DEWEY 658.314

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