Entrepreneur and Small Business Problem Solver

A new, revised edition of the classic guide for entrepreneurs For more than a decade, The Entrepreneur and Small Business Problem Solver has been the go-to resource for budding entrepreneurs and small business owners alike. Now in its Third Edition, this classic has been revised and updated to meet the needs of the modern reader in today's fast-paced business environment. Covering everything from getting a start-up loan to introducing a new product, this comprehensive guide shows you how to deal with the common problems every small business faces-without hiring expensive outside help. This handy guide is packed with the kind of essential, down-to-earth advice everyone running a small business needs-whether you need help with your business plan or collecting a small debt. This new Third Edition features new information on tax law changes, technological advances, and changes in government services, and includes an entirely new chapter on Internet marketing and e-commerce. Focused on practicality, the book also features downloadable, chapter-ending worksheets that will help you retain what you learned and implement it correctly. A truly unique source for sound business guidance, The Entrepreneur and Small Business Problem Solver, Third Edition is an invaluable reference that every business owner needs. Inside, you'll find world-class guidance on these topics and more:* How and where to find start-up capital* Insuring your business* Extending credit and collecting debts* Financial record-keeping* Carrying out marketing research* Pricing products and services* Marketing and advertising your business* Doing business and marketing online* Recruiting and managing employees* Protecting your business and avoiding rip-offs

ISBN 0471692832   Pages 426 ISBN13 9780471692836 (What's this?)   Volumes 1 Publisher John Wiley and Sons Ltd   Weight (grammes) 748 Imprint John Wiley & Sons Inc   Published in New York Format Paperback   Height (mm) 234 Publication date 13 Dec 2005   Width (mm) 193 Library of Congress 2005012593   Spine width (mm) 23 DEWEY 658.022   Academic level Professional / Scholarly DEWEY edition DC22

Ch. 1		So you want to go into business for yourself		1
Ch. 2		What you need to know about the legal aspects of going into business		13
Ch. 3		Sources of capital and how to get a loan		41
Ch. 4		Business insurance - what you need and what you do not need		64
Ch. 5		Financial management		88
Ch. 6		Credit in today's economy : when to give credit and how to collect money owed you		120
Ch. 7		Record keeping is vital what records you need and how to keep records easily		136
Ch. 8		Doing marketing research : easily, quickly, and profitably		153
Ch. 9		How to find and introduce a new product or service		175
Ch. 10		How to price your products and services for maximum profits		193
Ch. 11		How to build your business with advertising and publicity		213
Ch. 12		How to sell and build your own sales organization		239
Ch. 13		How to make money with trade shows		260
Ch. 14		Making money with E-commerce		273
Ch. 15		How to develop a marketing/business plan		292
Ch. 16		Protecting your ideas		317
Ch. 17		How to recruit and hire new employees		332
Ch. 18		How to manage your most valuable resource : people		352
Ch. 19		How to avoid getting ripped off		373
Ch. 20		How to use the computer and advanced technologies to stay ahead of the competition		393

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