Entrepreneurship

"Entrepreneurship: From Opportunity to Action" connects theory and practice in a whole new way. Other Entrepreneurship texts are primarily research and theory oriented, and simply tack on real-world examples, while this book offers a stronger practical approach. It focuses on learning for, rather than about enterprise. Theory is well covered, but the emphasis is on the individual as the entrepreneur and on creating and seizing entrepreneurial opportunities.

ISBN	1403941750	Pages	384
ISBN13	9781403941756 (What's this?)	Volumes	1
Publisher	Palgrave USA	Weight (grammes)	594
Imprint	Palgrave Macmillan	Published in	Gordonsville
Format	Paperback	Height (mm)	246
Publication date	16 Jan 2007	Width (mm)	189
Library of Congress	2006051453	Spine width (mm)	17
DEWEY	658.421	Academic level	Professional / Scholarly, Undergraduate, Postgraduate
DEWEY edition	DC22

Ch. 1	Opportunity-centred entrepreneurship	1
Ch. 2	The context of opportunity-centred entrepreneurship	22
Ch. 3	Personal enterprise : connecting opportunities and personal goals	39
Ch. 4	Opportunity exploration	65
Ch. 5	Opportunity assessment	97
Ch. 6	Planning to realise opportunities	127
Ch. 7	Acting on opportunities	154
Ch. 8	Opportunity-centred entrepreneurship in action	183
Ch. 9	Where do we go from here?	212
	Toolkit : entrepreneurial and management capabilities	235
	Toolkit : career plan	244
	Toolkit : opportunity assessment questionnaire	247
	Toolkit : opportunity selection model	253
	Toolkit : venture planning template	259
	Toolkit : finance planner	264

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From Opportunity to Action

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