Entrepreneurship

Introducing a major new resource for modern entrepreneurship courses, "Entrepreneurship" unpacks the theory and practice of enterprise for students, revealing its capabilities and limitations, the processes and the skills, to provide the complete introduction for today's courses. The text employs a flexible 3-part structure starting with entrepreneurship as a process, the entrepreneur as a person, and finally how entrepreneurs create value to acknowledge that entrepreneurship unfolds in a wide range of diverse contexts. Reflecting the rapid growth of the course and the accompanying pressures on lecturers and students, the highly experienced author team deploy a comprehensive pedagogical framework throughout every chapter accompanied by a full set of online lecturer support materials, while a unique set of integrative cases prepared by international academics help consolidate key themes and learning objectives.

ISBN 1408007452   Pages 416 ISBN13 9781408007457 (What's this?)   Weight (grammes) 800 Publisher Cengage Learning EMEA   Published in London Imprint Cengage Learning EMEA   Height (mm) 244 Format Paperback   Width (mm) 190 Publication date 19 Feb 2010   Spine width (mm) 24 DEWEY 338.04   Academic level Tertiary education, Professional / Scholarly DEWEY edition DC22

		Preface
		About the Authors
		Acknowledgements
		Integrative Case Studies
		Walk-Through Tour
		About the Website
PART 1		IN SEARCH OF ENTREPRENEURSHIP		2
1		The Search for Entrepreneurship		4
		Introduction		4
1.1		Definitional mayhem		6
1.2		Entrepreneurship - a question of context		9
1.3		Dominant perspectives on entrepreneurship		16
1.4		The search for entrepreneurship - the perspective taken in this book		21
1.5		Summary and activities		21
1.6		Notes, references and further reading		24
2		The Properties of Entrepreneurship		28
		Introduction		28
2.1		Conceptualising entrepreneurship		29
2.2		The emergent nature of entrepreneurship		34
2.3		Entrepreneurship and our creative potential		35
2.4		Entrepreneurial projects and identifying the opportunity		37
2.5		Entrepreneurship and recognising opportunity		38
2.6		Entrepreneurship and innovation		40
2.7		Summary and activities		42
2.8		Notes, references and further reading		45
3		Entrepreneurship and Innovation		47
		Introduction		47
3.1		What is innovation?		48
		More...

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