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| ISBN | 0324365586 | | DEWEY | 338.04 | | ISBN13 | 9780324365580
(What's this?) | | Pages | 496 | | Publisher | South Western Educational Publishing | | Volumes | 1 | | Imprint | SOUTH WESTERN | | Weight (grammes) | 1180 | | Format | Hardback | | Height (mm) | 275 | | Publication date | 01 Feb 2007 | | Width (mm) | 221 | | Library of Congress | HB | |
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| Ch. 1 | | Entrepreneurship : a field, an activity, and a way of life | | 2 | | Ch. 2 | | Entrepreneurial opportunities : their origins, forms, and suitability for new ventures | | 37 | | Ch. 3 | | Cognitive foundations of entrepreneurship : creativity and opportunity recognition | | 66 | | Ch. 4 | | What entrepreneurs need to know before they start : acquiring and interpreting information about markets, competitors, and government | | 102 | | Ch. 5 | | Assembling the team : acquiring and utilizing essential human capital | | 135 | | Ch. 6 | | Financial resources for new ventures : how to get them, how to manage them | | 167 | | Ch. 7 | | Writing an effective business plan : building a roadmap to success | | 204 | | Ch. 8 | | Legal issues relating to new ventures : protecting your reputation, your assets, and your ideas | | 236 | | Ch. 9 | | Marketing in a new venture | | 279 | | Ch. 10 | | Strategy : planning for competitive advantage | | 313 | | Ch. 11 | | Preparing for and attaining growth : strategies for building lasting success | | 350 | | Ch. 12 | | Managing new ventures for growth | | 374 | | Ch. 13 | | Exit strategies for entrepreneurs : the concluding act | | 412 | | App | | Accounting for entrepreneurs : a review of key principles and essential practices | | 446 |
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