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Essentials of Health Care Marketing, Second Edition is a complete curriculum of marketing management tools and techniques and is ideal for graduate and upper-level graduate courses. This ideal teaching tool includes an Instructors' Manual and PowerPoints.
| ISBN | 0763783501 | | Pages | 416 | | ISBN13 | 9780763783501
(What's this?) | | Volumes | 1 | | Publisher | Jones and Bartlett Publishers, Inc | | Weight (grammes) | 685 | | Imprint | Jones and Bartlett Publishers, Inc | | Published in | Sudbury | | Format | Paperback | | Previous ISBN | 9780763732684 | | Publication date | 01 Feb 2005 | | Height (mm) | 228 | | Library of Congress | 2005027417 | | Width (mm) | 179 | | DEWEY | 362.10688 | | Spine width (mm) | 22 | | DEWEY edition | DC22 | | Academic level | Professional / Scholarly |
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| Ch. 1 | | The meaning of marketing | | 1 | | Ch. 2 | | Marketing strategy | | 35 | | Ch. 3 | | The environment of marketing strategy | | 71 | | Ch. 4 | | Buyer behavior | | 101 | | Ch. 5 | | Marketing research | | 133 | | Ch. 6 | | Market segmentation | | 163 | | Ch. 7 | | Developing customer loyalty | | 195 | | Ch. 8 | | Product strategy | | 213 | | Ch. 9 | | Price | | 241 | | Ch. 10 | | Distribution | | 267 | | Ch. 11 | | Promotion | | 293 | | Ch. 12 | | Advertising | | 319 | | Ch. 13 | | Sales and sales management | | 345 | | Ch. 14 | | Controlling and monitoring | | 367 |
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