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Tova Rabinowitz
ISBN: 9781401815059
Format: Paperback
Publisher:Cengage Learning, Inc
Edition: illustrated edition
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What do designers need to know about typography? The answer can be found in this illustrated book that examines the varied uses of type in contemporary visual communications. Exploring Typography takes a concise but thorough approach to introducing and examining the principles of typography. Coverage begins with a brief history of type and a survey of how type is classified. Readers then learn about the physical components of letters and the rules of legibility…
What do designers need to know about typography? The answer can be found in this richly illustrated book that examines the varied uses of type in contemporary visual communications. Exploring Typography takes a concise but thorough approach to introducing and examining the principles of typography. Coverage begins with a brief history of type and a survey of how type is classified. Readers then learn about the physical components of letters and the rules of legibility, readability, and style. Subsequent chapters survey the creative use of emphasis, designing effective layouts, using grids, and developing original type styles. Finally, the author examines contemporary challenges in type while introducing terminology and concepts relevant to designing with type in a digital environment.
| ISBN | 1401815057 | | Pages | 432 | | ISBN13 | 9781401815059
(What's this?) | | Volumes | 1 | | Publisher | Cengage Learning, Inc | | Weight (grammes) | 976 | | Imprint | Delmar Cengage Learning | | Published in | Clifton Park | | Format | Paperback | | Series title | Design Exploration | | Publication date | 01 May 2005 | | Height (mm) | 246 | | Library of Congress | Z250.R16 2 | | Width (mm) | 201 | | DEWEY | 686.22 | | Spine width (mm) | 20 | | DEWEY edition | DC21 | | Academic level | Tertiary education, Professional / Scholarly |
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| 1 | | History of type | | 2 | | 2 | | Physical attributes of type | | 48 | | 3 | | Type family classification | | 70 | | 4 | | Legibility and readability | | 172 | | 5 | | Layout design aspects | | 198 | | 6 | | Using grids | | 232 | | 7 | | Type in a digital environment | | 252 | | 8 | | Designing type | | 284 | | 9 | | Creative uses of type | | 338 |
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