An invaluable tool for anyone who wants to know more about fashion and the fashion business, retail store buyers and merchandise managers, or merchandisers and designers working for apparel manufacturers, Fashion: From Concept to Consumer tells the entire story of how the fashion business works. It includes the processes involved with producing raw materials, apparel, and accessories, as well as the retail businesses that sell fashion merchandise to the public. Each chapter contains a career focus, chapter objectives, review questions, terminology, and projects to aid in reviewing the subject matter. This edition includes new information on globalization, manufacturing technologies, branding, retailing and more!
| ISBN | 0131590332 | | Pages | 496 | | ISBN13 | 9780131590335
(What's this?) | | Volumes | 1 | | Publisher | Pearson Education (US) | | Weight (grammes) | 1264 | | Imprint | Prentice Hall | | Published in | Upper Saddle River | | Format | Hardback | | Previous ISBN | 9780131173385 | | Publication date | 27 Sep 2007 | | Height (mm) | 276 | | Library of Congress | 2007014923 | | Width (mm) | 216 | | DEWEY | 687 | | Spine width (mm) | 25 | | DEWEY edition | DC22 | | Academic level | Professional / Scholarly |
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Table of Contents I. THE FUNDAMENTALS OF FASHION 1. Fashion Development 2. Consumer Demand and Fashion Marketing 3. Fashion Change and Consumer Acceptance 4. Fashion Research and Resources II. THE RAW MATERIALS OF FASHION 5. Textile Fiber and Fabric Production 6. Textile Product Development and Marketing 7. Trimmings, Leather, and Fur III. FASHION MANUFACTURING 8. International Fashion 9. Product and Design Development 10. Apparel Production and Global Sourcing 11. Accessory and Fur Manufacturing 12. Wholesale Marketing and Distribution IV. FASHION RETAILING 13. Retailing 14. Retail Fashion Merchandising 15. Retail Fashion Marketing Appendix: Career Guidelines Fashion Industry Terminology Index
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