Festival and Special Event Management

Festival and Special Event Management 3rd edition continues the comprehensive overview of the theory and procedures associated with festivals and special events established in the first edition. The new edition introduces new developments, professional a toolsa and regional impacts of festivals and special events. The role of information technology and economic analysis, regional development and the role of volunteers in festival and special events are all discussed. The new edition has been thoroughly updated to offer students a current, relevant textbook for their study and professional reference. * Revised content on the economic impacts of events * New chapter on event tourism * New end of chapter case studies * New chapter on event project management

ISBN	047080470X	Volumes	1
ISBN13	9780470804704 (What's this?)	Weight (grammes)	986
Publisher	John Wiley and Sons Ltd	Published in	Chichester
Imprint	John Wiley & Sons Ltd	Series title	Wiley Australia Tourism
Format	Paperback	Previous ISBN	9780471421825
Publication date	26 Jan 2005	Height (mm)	247
Library of Congress	GT4890.A2	Width (mm)	185
DEWEY	394.2068	Spine width (mm)	28
DEWEY edition	DC21	Academic level	Professional / Scholarly
Pages	416

Ch. 1	What are special events?	3
Ch. 2	The impacts of special events	30
Ch. 3	Event tourism planning	52
Ch. 4	Conceptualising the event	85
Ch. 5	The planning function	114
Ch. 6	Human resource management and events	143
Ch. 7	Strategic marketing of events	181
Ch. 8	Sponsorship of events	233
Ch. 9	Project management for events	277
Ch. 10	Control and budgets	315
Ch. 11	Risk management and legal issues	345
Ch. 12	Logistics	376
Ch. 13	Staging events	416
Ch. 14	Evaluation and research	448
Ch. 15	Issues and trends	479

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