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Preparing Graphics and Text for Professional Printing
Sandee Cohen
ISBN: 9780321492203
Format: Paperback
Publisher:Pearson Education (US)
Edition: 0002
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Unravels what designers need to know about the often mysterious rules of producing graphics and layouts for print. This book explains the fundamentals of image capture, file preparation, and press operations. Along the way, it describes how to manage different file formats, printer output, and printing inks.
A designer in New York creates a beautiful design but when she prints it the colors become muddy. An art director in Seattle sends a file to the print shop, and they call him to say the job won't print. The editor of a college paper can't figure out why all the pictures in the paper are jagged. And a freelance designer is Chicago needs to bid on her first print job. Linescreen, DPI, CMYK, RIPs, bleeds, spots, and spreads: Why didn't they teach this stuff in design school? Sandee Cohen comes to the rescue, whether you're producing your first newsletter or you're an experienced graphic designer who needs to come up to speed on professional-level printing. She'll tell you how to make your desktop printer behave, and will take the mystery out of dealing with print providers. You'll learn all the necessary techniques, the terminology, and the rules of printing (and when you can break them). It's like having your own production manager standing over your shoulder. The copious information in From Design Into Print will have your designs looking as stunning in print as they do on your monitor. This book will help you: * Choose the right desktop printer for your needs* Finally understand resolution* Get the results you want from page-layout and image-editing applications * Find the best stock images* Know what to expect when RGB colors convert to CMYK* Figure out your fonts* Preflight your work* Sound smart when talking to a print shop
| ISBN | 032149220X | | Volumes | 1 | | ISBN13 | 9780321492203
(What's this?) | | Weight (grammes) | 665 | | Publisher | Pearson Education (US) | | Published in | Berkeley | | Imprint | Peachpit Press Publications | | Previous ISBN | 9780201353945 | | Format | Paperback | | Height (mm) | 232 | | Publication date | 31 Jan 2007 | | Width (mm) | 191 | | DEWEY | 070.50285 | | Spine width (mm) | 15 | | DEWEY edition | DC22 | | Academic level | Tertiary education | | Pages | 336 | |
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| Ch. 1 | | Know Where You're Going | | 2 | | Ch. 2 | | Desktop Printing | | 22 | | Ch. 3 | | The Basics of Commercial Printing | | 33 | | Ch. 4 | | Understanding the Types of Computer Applications | | 49 | | Ch. 5 | | Computer Color Modes | | 68 | | Ch. 6 | | Raster Images and Resolutions | | 81 | | Ch. 7 | | Vector Images | | 98 | | Ch. 8 | | File Formats | | 110 | | Ch. 9 | | Process Color Printing | | 125 | | Ch. 10 | | Spot Colors and Duotones | | 139 | | Ch. 11 | | How Many Colors to Print | | 150 | | Ch. 12 | | Digital Cameras | | 159 | | Ch. 13 | | Scanners and Scanning | | 171 | | Ch. 14 | | Stock Photos and Clip Art | | 189 | | Ch. 15 | | Fonts, Strokes, and Outlines | | 200 | | Ch. 16 | | High-Resolution Output | | 211 | | Ch. 17 | | Acrobat and PDF Files | | 221 | | Ch. 18 | | Output Specifications | | 234 | | Ch. 19 | | Trapping | | 244 | | Ch. 20 | | Preflight and Proofing | | 252 | | App. A | | Preflight Checklist | | 262 | | App. B | | Glossary | | 266 | | | | Index | | 285 |
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