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ISBN: 9780749441272 - From Dynasties to Dotcoms
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From Dynasties to Dotcoms

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The Rise, Fall and Reinvention of British Business in the Past 100 Years

Carol Kennedy

ISBN: 9780749441272
Format: Hardback
Publisher:Kogan Page Ltd


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This is the first book to take a comprehensive look at British business over the last 100 years. It reveals how the British genius for survival came to the rescue in the nick of time when short-term management thinking led to foreign competitors seizing a technological edge - twice on the eve of war. The book also provides a powerful inspirational message on leadership and why some businesses have been sustainably successful while others have bitten the dust.

Published to mark the IoD's centenary…

  Synopsis Details Contents Reviews  
A roller-coaster ride through the decades in a candid view of the major players and landmarks of 20th-century British business.;Published to commemorate 100 years of the Institute of Directors, the book takes in the birth of key companies and the launch of important brands, with profiles of business movers and shakers along the way. It covers everything from the family firms of the early 1900s, to the growth of consumer society; from "Swinging London" and the new businesses it spawned, to the Thatcherite revolution of the 1980s and the emergence of business "heroes" like Richard Branson, Sir John Harvey-Jones and Anita Roddick. Moving onto the modern themes of globalization, the digital revolution and dotcom mania, the book closes with a look at what the future holds.
 
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