Fundamentals of Strategyis a brand new concise version of the market-leading text Exploring Corporate Strategy. It has been developed forstudents on short courses in strategy for example, doing an initial course at undergraduate, postgraduate or post-experience level, or studying strategy as part of a wider degree in the arts, sciences or engineering. The book comprises 10 chapters, and focuses on the analysis and formulation of strategy. The final chapter raises implementation issues such as organisational structure, management processes and strategic change.
| ISBN | 0273736752 | | Part volume | AND MyStrategyLab | | ISBN13 | 9780273736752
(What's this?) | | Weight (grammes) | 680 | | Publisher | Pearson Education Limited | | Published in | Harlow | | Imprint | Financial Times Prentice Hall | | Previous ISBN | 9781408221198 | | Format | Multimedia Item | | Height (mm) | 244 | | Publication date | 22 Dec 2009 | | Width (mm) | 180 | | DEWEY | 658.4012 | | Spine width (mm) | 15 | | DEWEY edition | DC21 | | Academic level | Tertiary education |
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1. Introducing Strategy 2. The Environment 3. Strategic Capability 4. Strategic Purpose 5. Culture and Strategy 6. Business-Level strategy 7. Strategic Directions and Corporate-Level Strategy 8. International Strategy 9. Strategy Methods and Evaluation 10. Strategy in Action
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