Google Advertising Tools

With this book, you'll learn how to take complete advantage of Google AdWords and AdSense, the sophisticated online advertising tools used by thousands of businesses, large and small. The second edition provides a substantially updated guide to advertising on the Web: how it works in general, and how Google's advertising programs in particular help you make money. You'll find everything you need to work with AdWords, which lets you generate text ads to accompany specific search term results, and AdSense, which automatically delivers precisely targeted text and image ads to your website. The book focuses on best practices, with several case studies that demonstrate which approaches work well, which don't, and why. Google's ad programs can help any business with a web presence, and this guide explains precisely how to use them. This book will help you: learn how to create effective campaign plans for your website; understand the PageRank algorithm, Search Engine Optimization (SEO), and Search Engine Marketing (SEM); drive traffic to your website, and make money as an advertising host; add AdSense code and Google search to your site; learn how content, search, and referral ads perform; create and edite AdWord campaigns; and, monitor AdWords activity and improve your campaign's performance.

ISBN 0596155794   Volumes 1 ISBN13 9780596155797 (What's this?)   Weight (grammes) 562 Publisher O'Reilly Media, Inc, USA   Published in Sebastopol Imprint O'Reilly Media, Inc, USA   Previous ISBN 9780596101084 Format Paperback   Height (mm) 232 Publication date 15 Dec 2009   Width (mm) 178 DEWEY 659.144   Spine width (mm) 24 DEWEY edition DC22   Academic level General Pages 430

Pt. I		Making Money with a Website
1		Creating Successful Websites
2		Creating Effective Marketing Plans
3		Driving Traffic to a Website
4		Nuts and Bolts of SEO
5		Making Money with Affiliate Programs
6		Making Money by Hosting Advertising
7		Understanding the Google Behemoth
Pt. II		Cashing in with AdSense
8		Working with AdSense
9		Making Sense of AdSense
Pt. III		Working with AdWords
10		Using AdWords
11		Improving Performance
12		The Zen of AdWords
13		Advanced Performance Monitoring
14		AdWords beyond CPC
		Index

 Be the first to write a customer review