Green Recovery

When the economy turns rough, many companies sideline their green business initiatives. That's a big mistake. In "Green Recovery", Andrew Winston shows that no company can afford to wait for the downturn to ease before going green. Green initiatives ratchet up your company's resource efficiency, creativity, and employee motivation. They save energy, waste, and money, preserving precious capital-and give precise focus to your innovation efforts and strategic priorities. Part manifesto and part how-to guide, this concise and engaging book provides a road map for using green initiatives to deliver short-term gains and position your company for long-term strategic growth. "Green Recovery" is your guide to establishing your competitive positioning in difficult times and emerging even stronger into a vastly changed economy.

ISBN 1422166546   Pages 208 ISBN13 9781422166543 (What's this?)   Volumes 1 Publisher Harvard Business School Publishing   Weight (grammes) 301 Imprint Harvard Business School Press   Published in Boston Format Hardback   Height (mm) 188 Publication date 01 Aug 2009   Width (mm) 132 Library of Congress 2009021137   Spine width (mm) 23 DEWEY 658.4083   Academic level Professional / Scholarly DEWEY edition DC22   Alternative ISBN 9781596593985

Introduction		Green Recovery		1
Ch. 1		The Green Wave in Tight Times		19
		The green pressures that continue to evolve and the unique forces brewing today
Ch. 2		Get Lean		45
		Efficiency for survival and short-term profit when cash is tight
Ch. 3		Get Smart		83
		Knowing your business better and where to look for savings and innovation opportunities
Ch. 4		Get Creative		107
		Disruptive, heretical green innovation-getting to the future first
Ch. 5		Get [Your People] Engaged		141
		Using a green lens to keep your best employees motivated in the worst of times
		Conclusion: Survival, Relevance, and Advantage		165
		Index		185

"Winston's experience in speaking on green innovations at blue-chip companies shines through in a multitude of anecdotes throughout the 208-page booklet..." - Reuters, August 20, 2009

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