Green to Gold

This book explains what every executive should know to manage the environmental challenges facing society and the business world. Based on the authors' rich experience with forward-thinking companies around the world, "Green to Gold" demonstrates how corporations create value by building environmental thinking into their overall business strategies. Daniel Esty and Andrew Winston provide clear 'how to' advice for making sense of environmental challenges, and they offer detailed case examples of how companies achieve both environmental and business success - establishing an eco-advantage in the marketplace. "Green to Gold" is written for executives at all levels and businesses of all kinds. It guides the business leader through pollution and natural resource management issues and the growing pressure from outside stakeholders to strive for 'sustainability'. While highlighting successful strategies, Esty and Winston also examine why environmental initiatives may fail despite best intentions. With practical suggestions for incorporating environmental thinking into core business strategy, and with a clear focus on execution - not legalisms, platitudes, and abstractions - Esty and Winston present a thoughtful, pragmatic roadmap that shows how companies can use environmental pressures and responsibilities to spark innovation and drive growth.

ISBN 0300119976   Pages 224 ISBN13 9780300119978 (What's this?)   Volumes 1 Publisher Yale University Press   Weight (grammes) 758 Imprint Yale University Press   Published in New Haven Format Hardback   Height (mm) 242 Publication date 31 Oct 2006   Width (mm) 165 Library of Congress 2006022012   Spine width (mm) 30 DEWEY 628   Academic level General, Professional / Scholarly DEWEY edition DC22   Alternative ISBN 9781423370888

		Introduction : the environmental lens		1
1		Eco-advantage		7
2		Natural drivers of the green wave		30
3		Who's behind the green wave?		65
4		Managing the downside		105
5		Building the upside		122
6		The eco-advantage mindset		145
7		Eco-tracking		166
8		Redesigning your world		195
9		Inspiring an eco-advantage culture		206
10		Why environmental initiatives fail		237
11		Taking action		262
12		Eco-advantage strategy		283

""Green to Gold" provides the definitive thinking on how business leaders can address environmental issues in the new economy, a world where companies win by integrating company strategies with social challenges, rather than treating economic and social as separate and different."--Michael E. Porter, Professor, Harvard Business School--Michael E. Porter

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