Health Promotion

Beginning with a critical appraisal of the concept itself, the second edition of "Health Promotion: Planning and Strategies" outlines models for defining 'health promotion' and sets out the factors involved in planning health promotion programmes that work. Locating the principles and strategies of health promotion within an emerging sphere of multidisciplinary health, the authors show how these can be applied within a range of contexts and settings. In an attempt to bridge the gap that persists between ideological perspectives and practical implementations, they delve beyond the rhetoric of empowerment and show how it can be incorporated into practice. Focusing particularly on the synergistic relationship between policy and education, the book re-appraises the notion of health education - an idea which has become marginalised in recent years - and shows the fundamental importance of education in creating individual choice and generating effective advocacy for social change. The question of 'evidence' is central to the text and the book examines methods of evaluation and the role it plays in creating more effective health promotion programmes. The new edition offers coverage of values and ethics; working with communities; and, the settings approach, and social marketing. It also provides students with a glossary of key terms. Internationally relevant and multidisciplinary, this is an essential text for students of health studies, health promotion, public health, interprofessional social care courses, and all healthcare professionals.

ISBN 1847874908   Pages 592 ISBN13 9781847874900 (What's this?)   Weight (grammes) 1043 Publisher SAGE Publications Ltd   Published in London Imprint SAGE Publications Ltd   Previous ISBN 9780761974499 Format Paperback   Height (mm) 232 Publication date 15 Feb 2010   Width (mm) 186 DEWEY 362.1   Spine width (mm) 33 DEWEY edition DC22   Academic level Tertiary education

		List of Figures and Tables
		Introduction		1
1		Health and Health Promotion		7
2		Assessing Health and its Determinants		57
3		The Determinants of Health Actions		111
4		Health Promotion Planning - a Systematic Approach		155
5		Information Needs		204
6		Healthy Public Policy		248
7		Education for Health		297
8		Mass Communication		356
9		Working with Communities		398
10		Settings for Health		433
11		Evaluation		468
		Concluding Comments		522
		Bibliography		523
		Index		570

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