|
|
A Step by Step Guide to Profiting from Gender Balanced Business
Avivah Wittenberg-Cox
ISBN: 9780470688847
Format: Paperback
Publisher:John Wiley and Sons Ltd
Write a review
"Understanding the why of gender balance is easy, the real challenge is implementing the how across a busines. This book shows the reader how to do it, step by pragmatic Step." John J. Harris, Chairman and CEO, Nestle Waters "This book is the best overview of the extraordinary business opportunity women represent." Julie Gilbert, Founder and CEO, Wolf "How Women Mean Business is a must…
Why Women Mean Business showed you why business needs to change. Now Avivah Wittenberg-Cox's new book shows you how to achieve a healthy and profitable balance. We know that business needs more women. Gender balance has been proven time and time again to lead to more innovation, better business performance and corporate governance. The only question is, how can business leaders make this happen? Avivah Wittenberg-Cox, an acknowledged world authority on women and business, points the way. In four simple steps she provides guidance on how to bring about real change: * Audit - where are you really at with gender balance now? * Awareness - Opening your eyes to what better gender balance could mean for your company * Alignment - Ensuring the buy-in that will bring about real results and change * Sustain - Building gender diversity into corporate DNA This lively, hands-on guide is packed with research and case-studies showing how some of the world's biggest blue-chip firms have done it. Women are most of the talent and much of the market - you need this book.
| ISBN | 047068884X | | Pages | 424 | | ISBN13 | 9780470688847
(What's this?) | | Weight (grammes) | 450 | | Publisher | John Wiley and Sons Ltd | | Published in | Chichester | | Imprint | John Wiley & Sons Ltd | | Height (mm) | 215 | | Format | Paperback | | Width (mm) | 138 | | Publication date | 13 Apr 2010 | | Spine width (mm) | 29 | | DEWEY | 658.0082 | | Academic level | Professional / Scholarly | | DEWEY edition | DC22 | |
|
| |
Dedication. Foreword. Acknowledgements. Introduction. Part I: Audit. Chapter 1: What's the Balance? Chapter 2: What Do Others Do? Chapter 3: What Do We Say? Part II: Awareness. Chapter 4: Why Should Business Care? Chapter 5: Leading Gender Bilingual. Chapter 6: Working Gender Bilingual. Chapter 7: The Action Plan. Part III: Alignment. Chapter 8: Training. Chapter 9: Talent. Chapter 10: Markets. Part IV: Sustain. Chapter 11: Communicating. Chapter 12: Measuring. Chapter 13: Rewarding. Conclusion. Notes. Bibliography. Index.
‘The book takes the reader comprehensively through 4 stages to achieve a more representative gender balance in business.' (ChangingPeople.co.uk, April 2010). ‘…clearly and comprehensively documents how corporations can best implement strategies to achieve gender balance and attract the best…' (Women Mean Business, June 2010).  Be the first to write a customer review
|
|
|
|
|
Enlarge
