I'm Feeling Lucky

Comparing Google to an ordinary business is like comparing a rocket to a wheelbarrow. No academic analysis or bystander's account can capture it. Now Douglas Edwards, "Employee Number 59", takes readers inside the Googleplex for the closest look you can get without an ID card, giving readers a chance to fully experience the potent mix of camaraderie and competition that makes up the company that changed the world. Edwards, Google's first director of marketing and brand management, describes it as it happened. From the first, pioneering steps of Larry Page and Sergey Brin, the company's young, idiosyncratic partners to the evolution of the company's famously nonhierarchical structure (where every employee finds a problem to tackle or a feature to create and works independently), through the physical endurance feats of the company's engineers (both on and off the roller-hockey field) to its ethos to always hire someone smarter than yourself, "I'm Feeling Lucky" captures for the first time the unique, self-invented, culture of the world's most transformative corporation. Welcome to the "Google Experience".

ISBN 1846145120   Pages 432 ISBN13 9781846145124 (What's this?)   Weight (grammes) 705 Publisher Penguin Books Ltd   Published in London Imprint Allen Lane   Height (mm) 240 Format Hardback   Width (mm) 162 Publication date 28 Jul 2011   Spine width (mm) 38 DEWEY 338.76102504   Academic level General DEWEY edition DC22

Imagine a world where nerds reign supreme...That is the universe that Douglas Edwards stepped into in 1999...Edwards was a fish out of water from the outset...His inside story is thus told from an outsider's point of view. For you and me, it's no bad thing...His insight into the minds of Page and Brin is instructive...a front-row seat to one the most extraordinary success stories of recent memory -- Danny Fortson Sunday Times Douglas Edwards spent six years in the Googleplex as Google's first brand manager, and I'm Feeling Lucky is a rare insider's account of the company's birth pangs and its early years. He can personally vouch for the goodies. -- James Harkin Financial Times [An] extremely useful insider guide...Douglas Edwards...walks into the maelstrom of a start-up full of twenty-somethings where visitors genuinely wonder "who trashed the chairman's office?" -- Pat Kane The Independent An enjoyable account of the struggles a creative marketing guy faced in the early days of Google, when the company was run by geeks with a messianic faith in "Efficiency, Frugality, Integrity" -- Andrew Keen New Scientist

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